Services – Getting Started & Next Steps

December 13, 2019

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Of Trademarks and the Benefits of Hiring a Trademark Attorney

Lots of people are looking to begin their own business, but this comes with a whole range of concerns, including trademarks. If you’re thinking of establishing a trademark, you have to take the right steps to make sure that it will be valid and safe. A trademark lawyer’s help will surely prove valuable in this scenario.

Trademark Defined

A trademark is a name, logo, symbol or any element legally tied to a specific product, service or business. Trademarks are crucial to distinguishing and protecting a business. Consumers may rely on trademarks to tell one product or service apart from others.

What to Trademark

Your trademark could be your company’s name or the name of your product or service. You can use all words (this is calleda “word mark”) or you can also use a graphic design, like a logo or symbol. In any case, it must convey your message to your customers. You can design your own trademark, but make sure it can be protected and will infringe other trademarks. Otherwise, you could be sued.

Checking a Trademark

When choosing a business name, you have to pick something that attracts attention and is memorable. Most importantly, it should be totally unique from other trademarks, especially if your business name will also be your trademark. Again, when you infringe upon other trademarks, it could be legally and financially costly for you. To avoid this, make sure to check and do your research. It demands a bit of work, but you will thank yourself later on.

The United States Patent and Trademark Office (USPTO) database is where you can look up registered and pending trademarks. However, this task may be more complicated than you think. It actually calls for a special skill, as well as a thorough understanding of the trademark laws and all its intricacies. This is one of the best reasons to hire a trademark attorney when conducting a trademark search.

Registering Your Trademark with a Trademark Lawyer

Registering a trademark can become overwhelming when you don’t have the necessary legal knowledge and are doing the task alone. However, a lawyer who specializes in trademarks can give you all the help and guidance you need. They can provide assistance as you search for existing and on-process trademarks, ruling out the possibility of duplicates. They can prepare and file whatever documents are needed too, and most certainly, they can do it properly. Finally, once you get your trademark, or even before that happens, this lawyer can also suggest a strategy that will guarantee its protection.

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